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Building National Campaigns

By David Dalton
ISBN: 9780855985745
This book will be of interest to all campaigning individuals and organisations, not just those working on labour rights. The analysis includes learning points and examples of good practice. The authors describe and analyse what happened in five campaigns in Colombia, Morocco, Nicaragua, Sri Lanka, and the United States

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Building National Campaigns View Jacket

  • Synopsis
    For many organisations, campaigning is a new type of activity and few have had the opportunity to help each other build capacity to campaign. This book draws on Oxfam International’s experience in supporting national labour-rights campaigning initiatives at local and national level. The authors describe and analyse what happened in five campaigns in Colombia, Morocco, Nicaragua, Sri Lanka, and the United States. All faced enormous obstacles, and all were able to overcome them through innovation, new ways of working in alliance, and patient persistence towards their target. This book will be of interest to all campaigning individuals and organisations, not just those working on labour rights. The analysis includes learning points and examples of good practice. The book offers a menu of approaches and activities and readers can choose those which are appropriate and useful to their situation. A practical and up-to-date resources section helps the reader explore the issues further.
  • Table of Contents
    Introduction
    1. Contexts
    The case-study countries compared 
    The case-study campaigns

    2. Building an alliance
    Overview; History; Leadership; Membership; Decision-making; Trust; Strengths; Research; Funding; Summary; Key points

    3. Developing a strategy
    Overview; Starting from here; Identifying the problem; Defining a solution; Targets; Audiences; Actions; Timing; Summary; Key points

    4. Incorporating gender equality
    Overview; Women and men: changing power relations; Workers; Women's-rights organisations; Gender equality in the alliances; Summary; Key points

    5. Using the media
    Overview; The media; Press releases; Press conferences; Events; Visual images; Cultivating links with journalists; Do it yourself; Appropriate media; Summary; Key points

    6. Developing policy
    Overview; Research; Discussion; Publication; International; Summary; Key points
    Conclusion
  • Details
    Sub Title N/A
    Author David Dalton
    Editor No
    Number of Pages 116
    Format Paperback / softback
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