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Designing and Producing Artwork

By Judith Wilkinson
ISBN: 9780946688715
This book deals with the design and production of artwork. 'Camera-ready' artwork means the material you want printed -completed text and illustrations pasted in position, ready for the printer to make a printing plate. It covers planning and making choices as well as practical work.

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Designing and Producing Artwork Look inside

  • Synopsis
    This book deals with the design and production of artwork. 'Camera-ready' artwork means the material you want printed -completed text and illustrations pasted in position, ready for the printer to make a printing plate. Design and production can involve a wide range of choices and techniques. You as a producer do not have to know everything! What you must know is what to ask, and who to ask, in order to make informed choices. You may go on to do all the practical work yourself, or you may explain things to somebody else so that they can do it. This book covers planning and making choices as well as practical work.
  • Table of Contents
    About This Book
    Section
    Chapter
    Deciding
    Planning
    Section
    Chapter
    D: Before Starting
    1 Planning
    Strategy
    Production
    E: Making Design
    2 Overall Design
    Work
    Decisions
    16 Appearance and Character of the Material
    16 Form 23 Binding
    16 Shape 25 Trimming
    17 Size 25 Paper Quality
    22 Folding 29 Colour
    3 0 Cover Design
    3 2 Contents
    3 3 Chapter 3 Elements of Design
    3 3 Lettering
    33 Terminology
    34 Legibility of Lettering
    34 Upper and Lower Case
    35 Style and Variation
    38 Size
    39 Spacing
    42 Contrast
    43 Continuity
    43
    44
    Illustrations
    Different Kinds of Picture
    45 Using Pictures Effectively
    48 Diagrams and Symbols
    51 Cartoons, Comics and Fotonovelas
    53 Styles Suitable for Printing
    61
    5 5 Layout
    56 Spacing
    60 Margins
    Length of Line
    61 Columns
    62 Justified and Unjustified Setting
    63 Headings
    63 Imposition
    64 Emphasizing Information
    6 7 Section F: Practical Work
    68 Chapter 4 Basic Resources
    68 Working Space
    68 Space 68 Light
    68 Equipment and Materials
    68 Drawing Board 74 Cutting Tools
    69 Drawing Instruments and Guides 75 Adhesives
    70 Pencils and Pens 7 5 Papers
    73 Brushes 76 Other Equipment
    73 Inks and Paints
    7 7 Chapter 5 Production of Artwork
    7 7 Lettering Methods
    7 7 Producing Lettering by Hand
    78 Using Stencils
    79 Dry Transfer Lettering
    80 Useful Machines
    8 1 Typesetting for Direct Printing by Letterpress
    82 Photocomposition
    82 Planning and Preparing Copy
    82 Preparing Typewritten Copy
    83 Editing
    83 Casting Off and Copyfitting
    93 Marking-up Copy for Typesetting
    95 Proof Reading
    96 Illustrations
    96 Line Drawings
    98 Copying and Enlarging Reference Pictures
    1 03 Planning the Size of Pictures
    1 04 Roughs and Grids
    104 Roughs
    105 Grids
    105 Paste-Up
    105 Preparing Make-up Sheets
    1 06 Checking the Layout
    106 Pasting-up
    1 07 Pasting-up for More than One Colour
    108 Some Final Comments
    109 Glossary
    114 References
    115 Bibliography
  • Details
    Sub Title No
    Author Judith Wilkinson
    Editor No
    Number of Pages 116
    Format Paperback / softback