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Planning the Project

By Judith Wilkinson
ISBN: 9780946688661
This is the first in a series of four related books. It deals with the thinking, planning and preparation that should take place before production of material begins. Whatever kind of material it is, it will take time and money. Producers will therefore want it to be worth the effort, and to do the job it was meant to do.

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Planning the Project View Jacket

  • Synopsis
    This is the first in a series of four related books. It deals with the thinking, planning and preparation that should take place before production of material begins. Whatever kind of material it is, it will take time and money. Producers will therefore want it to be worth the effort, and to do the job it was meant to do. Careful planning is one way to help to achieve this.
  • Table of Contents
    About This Book
    7 Section A: Identifying the Nature of the Task
    9 Chapter 1 Communication
    9 Communication as a Process
    10 Source
    10 Message
    11 Channel
    1 1 Audience
    12 Effects
    12 Feedback
    13 Communication as Common Understanding
    14 Problems in Communication
    17 Chapter 2 Audience and Message
    1 7 Finding Out about the Audience
    1 8 How to Find Out
    1 9 Steps in a Simple Survey
    28 Preparing the Message
    30 Deciding on the Topic
    30 Studying the Topic
    32 Chapter 3 Aims and Objectives
    32 Aims
    32 Objectives
    33 Motivation
    35 Section B: Making Choices — Methods and Media
    37 Chapter 4 The Range of Possibilities
    37 Factors in Making a Choice
    37 A Multi-Media Approach
    40 Methods and Media — An Overall View
    41 Chapter 5 Narrowing the Field
    41 Communication Methods
    41 Learning through Achievement
    42 Simulation: Models, Games, Drama, Puppetry
    44 Story-telling
    44 Song
    45 Discussion
    45 Field Trip
    45 Demonstration
    46 Talk or Lecture
    46 Exhibition
    47 Low-Cost Media
    48 Sound Recordings
    48 Visual Aids:_ Projected, Three-Dimensional, Printed Material
    52 Case Study Exercise
    5 7 Section C: Using Printed Material
    59 Chapter 6 Why Use Printed Material?
    59 What is Printing?
    59 Advantages of Printed Material as a Medium
    59 Disadvantages and Problems
    60 Low-Cost Printing
    60 Centralized and Local Production
    61 Some Possible Alternatives
    62 Chapter 7 Forming the Message
    6 2 Contents
    62 Information
    64 Approach
    65 Writing Simply
    67 Choosing Illustrations
    67 Picture Recognition
    69 Picture Style
    71 Symbols
    73 Diagrams
    75 Using Illustrations
    7 9 Pretesting
    83 Using a Questionnaire
    86 Analysing Findings
    90 Some Final Comments
    91 Glossary
    94 References
    95 Bibliography
  • Details
    Sub Title N/A
    Author Judith Wilkinson
    Editor No
    Number of Pages 96
    Format Paperback / softback