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Play Fair at the Olympics

ISBN: 9780855985356
While the world's media spend two weeks focusing on the struggle for sporting success, away from the cameras thousands of workers - mostly women in the developing world -employed to produce the tracksuits, trainers, vests, and team uniforms will be engaged in a different type of struggle.

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Play Fair at the Olympics View Jacket

  • Synopsis
    Nike, along with Adidas, Reebok, Fila, Puma, ASICS, and Mizuno, are investing billions of dollars in advertising and branding for the Olympics. For these corporate giants of the sportswear industry, the Athens games provide an opportunity to expand profits and build markets through an association with sporting success and the Olympian ideal.While the world's media spend two weeks focusing on the struggle for sporting success, away from the cameras thousands of workers - mostly women in the developing world -employed to produce the tracksuits, trainers, vests, and team uniforms will be engaged in a different type of struggle. They too are breaking records for the global sportswear industry: working ever-faster for ever-longer periods of time under arduous conditions for poverty-level wages, to produce more goods and more profit. Yet for them there are no medals, rewards, or recognition from the industry that they service
  • Table of Contents
    Summary


    Introduction
    Faster longer Cheaper
    To long and too hard

    Poverty wages

    Employed - but on precarious terms

    Bullied humiliated abused

    Trade unions undermined


    Winning profits losing rights
    The global sportswear industry

    Making money in a competitive market

    How buyers buy

    Flex and squeeze: the suppliers response

    Whose responsibility?

    Fair play for workers


    Time tp play fair
    Make the change


    Appendix

    Respect for trade-unions rights - the gap between rhetoric and reality

    Background research reports


    Notes.
  • Details
    Sub Title N/A
    Author No
    Editor No
    Number of Pages 80
    Format Paperback / softback