Although the basic principles of marketing and selling apply to all areas of business, this guide focuses on specific aspects of marketing FCR/ MCR tiles. The main purpose of this marketing toolkit is to analyse and examine the marketing process in such a way that the critical factors are highlighted. By learning the skills of assessing and meeting market needs, MCR producers will be able to develop their markets better and so gain better returns from their activities.
60 pages, Paperback, ISBN 9783908001300 |
